WE in the News
Waggener Edstrom Worldwide opens offices in Delhi and Bangalore
November 17th, 2011 - Campaign India - Campaign India covers the opening of WE offices in Delhi and Bangalore, including mention of a study, conducted in partnership with Blackbox Research, on shifts in Indian media and communications landscape.
Agency-Client Measurement Bond: Metrics Success a Two-Way Street
November 14th, 2011 - PR News - Waggener Edstrom SVP Karla Wachter is quoted in this PR News article about how to successfully develop metrics for a PR campaign.
Tips for Journalists-Turned Publicists, From Other Publicists
November 7th, 2011 - PRNewser - Waggener Edstrom VP and editor-in-chief David Patton is quoted in this PRNewser article that offers tips for journalists who make the career change to PR professionals.
8 free social media listening tools everyone should use
October 13th, 2011 - Ragan’s PR Daily - Ragan’s PR Daily compiled a list of eight free tools to enhance the abilities of a PR professional. WE’s twendz was featured as a useful tool for reputation management.
Melissa Waggener: Notes From one of America’s Best
October 6th, 2011 - Everything PR - Everything PR interviewed Waggener Edstrom Worldwide CEO, president and founder Melissa Waggener Zorkin about the firm’s growth as a digital practice and current events in communications.
Waggener Edstrom Lures BT’s Chantal Bowman-Boyles To Head UK Tech Practice
September 29th, 2011 - The Holmes Report - Waggener Edstrom has lured senior BT communications executive Chantal Bowman-Boyles to head its UK tech practice.
Waggener Takes Part Ownership in Buchan
September 26th, 2011 - Marketing Interactive - Marketing Interactive covers Waggener Edstrom’s investment in Australian firm Buchan Consulting, including quotes from WE executive vice president David Ko and Buchan founder Tom Buchan.
Brands use Clinton Initiative as CSR launch pad
September 23rd, 2011 - PRWeek US - Waggener Edstrom Worldwide CEO, president and founder Melissa Waggener Zorkin is quoted in an article by PRWeek on how the Clinton Global initiative has evolved into a forum for corporations to launch their social responsibility programs and PR leaders to learn about social issues.
What’s Next For Integrated Media?
September 16th, 2011 - Marketing-Interactive.com - The WE APAC marketing team organized a marketing roundtable event in partnership with Marketing Magazine, centered around a discussion of the emerging importance of social media as an element of an integrated media plan.
PR News Announces Winners of 2011 Platinum PR Awards
September 14th, 2011 - PR News - Waggener Edstrom Worldwide received a Platinum PR Award from PR News in the product launch category for work done on Microsoft’s “Year of IE9: Launching a More Beautiful Web.” Adam Emery, WE VP and deputy lead, is quoted in the awards recap about the seamless collaboration with Microsoft on the project.
